{"id":1201,"date":"2025-12-09T07:27:33","date_gmt":"2025-12-09T07:27:33","guid":{"rendered":"https:\/\/www.smileswallet.com\/us\/?p=1201"},"modified":"2025-12-09T07:27:33","modified_gmt":"2025-12-09T07:27:33","slug":"smiles-reveals-u-s-launch-during-philippine-festival","status":"publish","type":"post","link":"https:\/\/www.smileswallet.com\/us\/smiles-reveals-u-s-launch-during-philippine-festival\/","title":{"rendered":"Smiles Reveals U.S. Launch During the Philippine Festival 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The annual Philippine Festival took place on Nov. 29 and 30, 2025, at Yoyogi Park. The event was organized by the <a href=\"https:\/\/philippinefestivaljp.com\/about-us\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Philippine Assistance Group<\/a>, with <a href=\"https:\/\/www.smileswallet.com\/japan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smiles Mobile Remittance<\/a> as the major sponsor. Over two days, the organizers and participating sponsors brought nostalgia, excitement and smiles to Filipinos living in Japan.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A Taste of Home<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many commercial and food booths joined the festival, each with its own design and gimmicks to attract visitors. Several food stalls offered traditional Filipino dishes such as ihaw-ihaw, silog meals, street food and other favorites served with white rice. There were also pastries, bread and grocery items available for those who do not live near Filipino stores.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Smiles Announces U.S. Launch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As Smiles Mobile Remittance returned as this year\u2019s major sponsor, one of the biggest highlights was the announcement of its upcoming U.S. launch. CEO Eiji Miyakawa and EVP and Director Alex Milan, together with partners from <a href=\"https:\/\/www.pnb.com.ph\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Philippine National Bank<\/a> and <a href=\"https:\/\/www.aub.com.ph\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Asia United Bank<\/a>, shared that the service will soon be available in the United States. Global brand ambassador <a href=\"https:\/\/www.instagram.com\/concepciongabby\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gabby Concepcion<\/a> also announced the news onstage. Many attendees expressed their excitement, and loyal Smilers were encouraged to share the update with family and friends in the U.S.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104252\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/IMG_5856-1.jpg\" alt=\"Smiles CEO and EVP with their global brand ambassador Gabby Concepcion\" class=\"wp-image-104252\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104253\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/US-Launch_1-72-of-79.jpg\" alt=\"Smiles CEO and EVP with partners from AUB\" class=\"wp-image-104253\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104254\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/US-Launch_1-62-of-79.jpg\" alt=\"Smiles CEO and EVP with partners from PNB\" class=\"wp-image-104254\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104257\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/US-Launch_1-61-of-79.jpg\" alt=\"Smiles US team with partners from PNB and AUB\" class=\"wp-image-104257\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104256\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/US-Launch_1-49-of-79.jpg\" alt=\"Smiles US team with partners from PNB and AUB\" class=\"wp-image-104256\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104255\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/US-Launch_1-14-of-79.jpg\" alt=\"Smiles US team with partners from PNB and AUB\" class=\"wp-image-104255\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Fun and Activities at the Smiles Booth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Smiles booth was lively throughout the weekend, offering activities such as basketball, a roulette game for loyal users, karaoke, Zumba sessions on the Smiles stage and on-site assistance for service registration. <a href=\"https:\/\/www.pnb.com.ph\/japan\/index.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Philippine National Bank<\/a> also had a space inside the booth for Smilers who wanted to open an account.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104258\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/General_1-160-of-201.jpg\" alt=\"Roulette game at the Smiles booth\" class=\"wp-image-104258\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104259\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/General_1-181-of-201.jpg\" alt=\"Karaoke at the Smiles Booth\" class=\"wp-image-104259\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104260\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/General_1-100-of-201.jpg\" alt=\"Prizes for Karaoke at the Smiles booth\" class=\"wp-image-104260\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Highlights From the Main Stage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aside from the Smiles stage events, the team also made an appearance on the festival\u2019s main stage. The program featured a performance by the Smiles Dance Barkada, fun games with the host, a Zumba session open to everyone and the much-awaited performance of Gabby Concepcion.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104247\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/MSGabby_1-161-of-199.jpg\" alt=\"Gabby Concepcion performing on the main stage\" class=\"wp-image-104247\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104249\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/MSGabby_1-116-of-199.jpg\" alt=\"Gabby Concepcion performing with fans on the main stage\" class=\"wp-image-104249\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104251\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/MSGabby_1-75-of-199.jpg\" alt=\"Smiles Zumba session\" class=\"wp-image-104251\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104250\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/MSGabby_1-57-of-199.jpg\" alt=\"Smiles hosts with the game winner\" class=\"wp-image-104250\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104246\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/MSGabby_1-11-of-199.jpg\" alt=\"Smiles Dance Barkada on the main stage\" class=\"wp-image-104246\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104248\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/MSGabby_1-172-of-199.jpg\" alt=\"Gabby Concepcion performing with a fan on the main stage\" class=\"wp-image-104248\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Meet and Greet With Gabby Concepcion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After his main stage performance, Gabby headed to the Smiles booth for a meet-and-greet session with donors to this year\u2019s One Million Smiles program. Many Smilers were able to meet, hug and take photos with the global ambassador, who also serenaded the crowd before leaving.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104261\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/SSGabby_1-34-of-261.jpg\" alt=\"Meet and greet with Gabby Concepcion\" class=\"wp-image-104261\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104262\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/SSGabby_1-31-of-261.jpg\" alt=\"Meet and greet with Gabby Concepcion\" class=\"wp-image-104262\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104263\" src=\"https:\/\/www.smileswallet.com\/japan\/wp-content\/uploads\/sites\/9\/2025\/12\/SSGabby_1-29-of-261.jpg\" alt=\"Meet and greet with Gabby Concepcion\" class=\"wp-image-104263\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The celebration continued as the Smiles stage hosted singing and dancing until late on both nights. It was truly a weekend of sharing Smiles, celebrating community and enjoying Filipino culture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The annual Philippine Festival took place on Nov. 29 and 30, 2025, at Yoyogi Park. The event was organized by the Philippine Assistance Group, with Smiles Mobile Remittance as the major sponsor. Over two days, the organizers and participating sponsors brought nostalgia, excitement and smiles to Filipinos living in Japan. A Taste of Home Many [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":1204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[33,49,37],"class_list":["post-1201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smiles-highlights","tag-announcement","tag-events","tag-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smiles Reveals U.S. Launch During the Philippine Festival 2025 - Smiles Mobile Remittance - US<\/title>\n<meta name=\"description\" content=\"Smiles Mobile Remittance highlights its upcoming U.S. launch at the Philippine Festival 2025, bringing excitement to Filipinos in Japan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smileswallet.com\/us\/smiles-reveals-u-s-launch-during-philippine-festival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smiles Reveals U.S. Launch During the Philippine Festival 2025\" \/>\n<meta property=\"og:description\" content=\"Smiles Mobile Remittance highlights its upcoming U.S. launch at the Philippine Festival 2025, bringing excitement to Filipinos in Japan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smileswallet.com\/us\/smiles-reveals-u-s-launch-during-philippine-festival\/\" \/>\n<meta property=\"og:site_name\" content=\"Smiles Mobile Remittance - 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