Smiles Empowers Filipino Families at Fiesta ng Pamilyang Pilipino

Singapore, August 17, 2025 — The vibrant spirit of Filipino culture lit up Suntec Convention Centre as more than 10,000 Overseas Filipino Workers (OFWs) and families came together for the highly anticipated Fiesta ng Pamilyang Pilipino. The event, filled with faith, fun and community, was a massive success, with Smiles Mobile Remittance proudly joining as a Gold Sponsor.

Faith and Unity: Pre-Event and Mass

The day began with a heartfelt mass that set the tone for unity and thanksgiving. Attendees gathered in prayer before starting a full day of cultural celebration, entertainment and family activities.

Ambassador Visit Highlights Smiles Booth

A special moment came when the Philippine Ambassador to Singapore visited the Smiles booth. The visit emphasized Smiles’ strong presence in the Filipino community and its commitment to supporting OFWs in their financial and personal journeys abroad.

Stamp Parade Brings Fun and Discovery

The crowd joined the stamp parade, where participants visited booths to learn more about different community partners. At the Smiles booth, guests discovered fast, secure money transfer and useful services such as SSS & Pag-Ibig contributions, GCASH, bill payments and its popular “Everyday Great Rate”.

Smiles on Stage: Recognition and Inspiration

Smiles took the stage to present certificates of appreciation, honor its Global Ambassadors, and celebrate the “Valued Contributors of Smiles.” The stage appearance reinforced the company’s promise of empowering Filipinos in Singapore.

“This event wasn’t just a celebration, it was a reminder of how connected and empowered the Filipino community in Singapore truly is.” said Roland Pagdanganan, managing director of Smiles Singapore. “We’re honored to be part of this event and to support the very people we built Smiles for.”

Excitement at the Booth and Among the Crowd

Throughout the day, the Smiles booth drew large crowds. Attendees engaged with the team, learned more about the app, and enjoyed family-friendly activities. The energy carried across the venue, from live performances to community booths and bonding activities for all ages.

A Celebration of Filipino Community Abroad

The Fiesta ng Pamilyang Pilipino proved to be more than just a festival. It was a celebration of culture, connection and care. For Smiles, it was the perfect chance to show how their easy-to-use app continues to help OFWs manage their finances and stay close to loved ones back home.

Together with thousands of attendees, Smiles helped make history, proving once again that with the right support, the Filipino spirit thrives anywhere in the world.